by PAMELA HULSE ANDREWS Cascade A&E Publisher
2015 will mark the twentieth year that Cascade Arts & Entertainment has been published in Central Oregon. I created the magazine in Bend, Oregon in 1995 as a special addition to Cascade Business News.
It began as a newsprint tabloid, but the arts and cultural amenities emerging in our region were no less significant than they are today. With the help of local gallery owners such as Steve and Sandy Miller of Sunbird Gallery and Pamela Claflin of the Mockingbird Gallery and our most sincere advocate of the arts, Cate O’Hagan, we created a publication totally devoted to the arts.
The vision was to expose the region and our visitors to the varied and numerous artistic endeavors occurring all around us.
We highlighted local painters, sculptors, potters, musicians, poets, writers, actors and producers. We partnered with Cascade Festival of Music, the Sisters Folk Festival & Quilt Show, Sunriver Music Festival, Museum at Warm Springs, Art in Public Places and the High Desert Museum and as new opportunities came along, the Tower Theatre, BendFilm, Atelier 6000, Scalehouse and Art in the High Desert, we championed the many arts and culture prospects our area has created.
The magazine emerged from the newsprint to electrobrite from tabloid to magazine format. We added a gloss cover (it’s hard to properly display original artwork even on high-bright paper).
Over the twenty years we have seen the ebbs and flow of the economy as it grew and prospered only to be defeated, at least temporarily, as we struggled to make ends meet. The art world around us suffered, our publication company suffered, but not once did we consider ceasing the publication of the arts magazine.
All along we encouraged and advocated for the arts to be considered a value-added part of our economy. It worked as we helped approve a notable room tax proposal that has created the Bend Cultural Tourism Fund slated to help advance local arts organizations.
We are in the process of designing an exciting, inventive and state-of-the-arts website by partnering with a gifted local web firm, Five Talent. The website will help launch another aspect of Cascade A&E…a statewide arts calendar scattered with editorial content. Today we are proud to say that we are Oregon’s only arts magazine.
Creativity is alive and blossoming in Central Oregon. We are proud to be part of this amazing community of artists and arts enthusiasts who bring innovative thinking to our mix.
This year in celebration we plan to honor our arts partners and to collaborate with them over the course of the year on variety of commemorations. Sisters Folk Festival will be one of our partners as they too will celebrate twenty years in 2015.
I cannot possibly articulate my admiration of all the artists, volunteers and organizations we have worked with over the years. There are no words that can express the appreciation of those who make Central Oregon such a creative and inspiring place through art. I am so proud that we have been able to sustain and create an arts magazine just for our community….and thank you so very very much for being a part of it.